Targeted Marketing Plans

We offer custom marketing plan solutions to law firms of all sizes and budgets.

For each client we analyze current practice, your current marketing plan and your goals and then make recommendations based on which product(s) meet your needs. This way PR Legal Marketing becomes more than a vendor of a specific product or two and instead becomes a trusted advisor and consultant.

Thurswell_newsletterEducational Newsletter to Referral Sources

The keystone of our marketing plan is a mailed monthly newsletter, an educational article on one narrow topic in the vast world of Social Security law mailed to a select group of excellent referral sources. Our personal development of this list is central to the marketing plan. We select referral sources who will send many cases to you over the long haul. We create and then maintain your personalized mailing list, and do all the labeling and stamping. The number of names on the list varies depending on your territory, but we generate between 400-800 names – social workers, healthcare case workers, pension fund managers, social services organizations, government agencies, counselors and psychologists. The newsletter is sent to you for approval, and then printed on the 2-color masthead that we design to your specifications.  Here’s our current newsletter for a better idea.

Past Client Newsletter

The best source of referrals remains past clients. Keep your name on your client’s mind each month with a newsletter of interest to disabled people and family members caring for the disabled. We write each newsletter and then stamp, label and send them to you to mail. We are able to accept address files via Excel. To learn more about this, please contact us directly!

Pension Fund Managers Letter

Unions and pension fund managers often have many members in need of assistance. Reach them with a targeted letter once a quarter or once a year. To learn more about this, please contact us directly!

Television advertising

We have teamed with a national television branding company and are able to target your demographics in the most efficient way possible, with personalized messages, but not exorbitant prices. To learn more about this, please contact us directly!

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